Search
  • ACPB

ANOTHER B12 COVID-19 ADVERTISING CLAMPDOWN

Another Aesthetic business has been rapped for Vitamin B12 injections relating to COVID-19.


A promotional email from Skinspace, an aesthetic clinic in Manchester, received on 17 March 2020 by the Advertising Standards Authority had the subject line “40% OFF! IN THE FIGHT AGAINST VIRUSES!”.


Text in the body of the email stated “ITS [sic] TIME TO BOOST YOUR IMMUNITY! IN THE FIGHT AGAINST VIRUSES! BOOK IN FOR YOUR VITAMIN D & B12 SHOTS! SUPPORTS YOUR IMMUNE SYSTEM, LUNG FUNCTION AND AIDS FASTER RECOVERY FROM ILLNESS & VIRUSES!”.


That was followed by pricing information.



The advertising of prescription-only medicines to the general public was prohibited by the Human Medicines Regulations 2012 (HMRs).


The ASA understood that all licensed forms of injectable vitamin D and injectable vitamin B12 were prescription-only medicines. The ad stated “BOOK IN FOR YOUR VITAMIN D & B12 SHOTS” and was sent to existing SKINSPACEUK customers, who were consumers, rather than medical professionals.


Also, the ad gave the impression to recipients that the vitamin D and vitamin B12 injections being sold were effective in helping to prevent or treat coronavirus/COVID-19.

The ASA ruled that the ad must not appear again in the form complained about. They told PCK SKIN (Manchester) Ltd t/a SKINSPACEUK to ensure they did not promote prescription-only medicines to the general public.


Here is a link to the detail of the enforcement rules:

https://www.asa.org.uk/resource/enforcement-notice-advertising-claims-for-iv-drips-covid-19.html

14 views
  • Facebook - White Circle
  • Twitter - White Circle

© 2016 by The Association of Cosmetic Practitioners of Britain