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Aesthetics and The Government 2

Updated: Jul 9, 2019

A Welcome New Campaign But Can We Go Further?


In a the second in a series of blogs about what The Government is doing in the beauty and aesthetics industry, Pete Richardson takes a look at a new public awareness campaign they have launched.


Most people would welcome new guidelines issued by the Government recently about aesthetic procedures and what to do before you have them.



As millions of people turn to aesthetics to improve their looks and for many, their feeling of well-being, a host of views are prevalent concerning the rules and regulations that should or should not be applied to the industry.


For clarity, it is perfectly legal for anyone to perform aesthetic treatments like Botox and dermal fillers. There are hardly any nationally recognised qualifications and all the registers of “approved” practitioners are voluntary and only accept medics.


The only legal constraint currently is that Botox has to be prescribed face-to-face by a medical prescriber. Dermal fillers will follow soon as a prescription only medicine.


On one side most non-medical aesthetic want to be allowed to train, be registered and allowed to practice but there is currently no framework for this.


On the other side much of the medical profession wants these procedures to only be allowed to be performed by medics. Is this for safety reasons or financial ones in a multi-billion-pound industry?


The Government has a lot on its plate and is moving slowly as it decides what to do.

The latest activity is a Department for Health and Social Care (DHSC) cosmetic procedures campaign which aims “to ensure everyone has the right information about cosmetic procedure safety” with the hashtag #clueduponcosmeticprocedures.


However, does it go far enough?


Many believe the government should not only issue guidelines but encourage standards, robust quality training, qualification pathways, regulation and voluntary registers that are transparent and fully available for all practitioners - both medical and non- medical.


This new campaign points people to registers that are not accessible for non-medics in many cases.


The new guidelines DHSC begin with some “Top Tips” which include:

  1. Check out the premises for basic hygiene principles like hand washing and sterile equipment

  2. Don’t pay for procedures until you’ve had a consultation

  3. Choose a reputable, safe and qualified, and insured practitioner who is trained in the procedure you are undertaking

  4. Avoid participating in group treatments, or events involving alcohol

  5. Make sure you know how to obtain aftercare advice and support if things go wrong

  6. Don’t make hasty decision or feel pressured into agreeing to treatments


Follow these tips and you should be safe.

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© 2016 by The Association of Cosmetic Practitioners of Britain