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ACPB IN THE SUNDAY TIMES

The Association of Cosmetic Practitioners Britain has been mentioned in the Sunday Times in Scotland for its work to help increase public safety and for representing non-medics in the aesthetics industry.



Under the rather dramatic headline: “Amateur cosmetic surgery can kill, says Scots doctor, Darren McKeown” the story says patients are at risk from “botched” procedures – particularly focusing on butt lifts – carried out by non-healthcare professionals.


ACPB member Daniel Kerr, 33, was highlighted in the story which the Sunday Times says was prompted by a row on social media with claims that Daniel was a flight attendant offering filler butt lifts.


That is not true. Daniel runs several successful clinics, called DK Aesthetics, and left his job as a flight attendant TEN YEARS AGO and has never trained in or carried out butt-lifts.


He did canvass for patients to see what response there would be but decided not to go-ahead.


The Sunday Times used Daniel’s membership of the ACPB as an example of his credibility and his willingness to adhere to professional standards.


It said: “Last week, Daniel Kerr, 33, who was singled out on social media for running cosmetic surgery clinics without medical qualifications said he ran an ethical business regulated by the Association of Cosmetic Practitioners Britain, a body that represents professionals from medical and non-medical backgrounds who agree to abide by a code of conduct, such as having full accreditation and insurance.”


Daniel said his membership of ACPB was absolutely invaluable in proving to The Sunday Times he is professional, ethical and gave him the support he needed to deal with the story.


He said: “Being a member of ACPB was an incredible help when The Sunday Times came calling with this story.


“The ACPB offered help and advice my membership proved to the media that I have signed up to a professional code of conduct and act completely ethically and professionally.


“I have no idea who I would have turned to if ACPB had not been there to help me.

“It seems that there are more and more attacks on non-medics in the media and there are very few people or organisations out there to defend us.


“Thankfully my membership of ACPB has given me confidence that someone has my back and we are doing the right thing in agreeing to set standards and a professional code of conduct.


“Who would you turn to for help if the media came to you or there was something on social media attacking what you do completely legally?”


As one of the founders of The ACPB, Cosmetic Couture CEO Maxine Hopley said its getting more important by the day to have people supporting non-medics in the industry.


She highlighted the growing list of national and social media scare stories and the creeping towards more rules and regulations.


She said it is vital to speak with one voice: “I’m all for better regulation but who is going to speak for non-medics in the discussions?


“Who is going to argue against the powerful medical establishment and fight for our rights?


“How can individual non-medics defend themselves without the likes of The ACPB.


“Who will you go to for advice if Jeremy Kyle, The Sunday Times, or your local paper comes knocking or even if a bad social media review comes up?


“I am happy to fight my corner but aren’t we all stronger together and proving that we believe in professional standards, better training by signing up the The ACPB code of conduct?”

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